The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim CookGaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
Tim CookWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
Tim CookOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
Tim CookApple has lost a visionary and creative genius, and the world has lost an amazing human being.
Tim CookThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
Tim CookI learned that focus is key. Not just in your running a company, but in your personal life as well.
Tim CookIt's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.
Tim CookThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
Tim CookWe're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Tim CookI'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.
Tim CookSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
Tim CookI'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
Tim CookRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
Tim CookI remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
Tim CookIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim CookEighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
Tim Cook