Tim Cook Quotes

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

I love museums. But I don't want to live in one.

In the world of cyber security, the last thing you want is to have a target painted on you.

What makes Siri cool is she has a personality.

You can't have a back door that's only for the good guys.

Never try to fix other people. God does not need to do a bank shot off your lips.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

America is always stronger when we do things together.

Discrimination, in all its forms, is bad for business.

Security isn't just a feature, it's a base, it's a fundamental, right.

Apple Watch is the most personal device we've ever created.

I think two people with strong points of view can appreciate each other even more.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

The future of television is what our competitors have been doing for years.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

A great product isn't just a collection of features. It's how it all works together.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Certainly some things that are very good can sometimes be used in a bad way.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

In the long arc of time, you are only relevant if customers love you.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

I am driven by great work and seeing people do incredible things and having a part in that.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

The iPad is the clearest expression of our vision of the future of personal computing.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

People are running huge enterprises off of hacking and stealing data.

You want to be the pebble in the pond that creates the ripples for change.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

Anything can change, because the smartphone revolution is still in the early stages.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.