Quotes About Advertising

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

I always loved advertising. If I hadn't been in fashion, I'd have been in advertising.

Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

You aren’t advertising to a standing army; you are advertising to a moving parade.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.

One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.

While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.

News is what somebody somewhere wants to suppress; all the rest is advertising.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

One of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.

In my opinion, fun is what makes advertising successful.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Advertising nourishes the consuming power of men.

I'm all for file sharing. That's great - as long as people are prepared for the significant consequences. One is that music will become completely couched in advertising. That's already happened. And another is that people should be prepared to have fun with the past because the only music that can possibly be free is the music that's from the past. It costs money to make music. And if people are prepared to only have the past to listen to, then let it be free.

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.

I went through six years of battles on health care because I didn't have $100 million worth of advertising saying how it would never work.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Advertising is about norms and values, aspirations and prejudices. It is about culture.

I have turned down so many major advertising bids because I think either the time isn't right or I'm not.

People generally like happy endings, which is something I learned from my years in advertising. I like happy endings myself, but only if they're honest. I'm just as happy with a terrible, hopeless ending.

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.

I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.

I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.

The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

When comics came along in the 1930s there was a talent pool waiting. And one reason is so many areas were closed to Jews. Colleges, advertising agencies, many of the corporations - the doors that were closed led to the one that was open.