Popular quotes about Customer! Wisdom and inspiration are here! | page 58
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Seth GodinWhen you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Albert Houtum-SchindlerDemonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian TracyThe most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
Jeff BezosThe successful producer of an article sells it for more than it cost him to make, and that's his profit. But the customer buys it only because it is worth more to him than he pays for it, and that's his profit. No one can long make a profit producing anything unless the customer makes a profit using it.
Samuel B. PettengillWhat people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
Peter DruckerThe customer is always right! John Wanamaker must be turning in his grave. If you're a customer today, you're an intruder.
Cleveland AmoryWorry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.
Gary ComerLure him out. Send in a 'customer' with a message from me needing to meet him. I'm not the kind of person he can ignore-well, that he used to not-never mind. Once he's out, we can get him to a place we choose." I nodded. "I can do that." "No," said Dimitri. "You can't." "Why not?" I asked, wondering if he thought it was too dangerous for me. "Because they'll know you're a dhampir the instant they see you. They'll probably smell it first. No Strigoi would have a dhampir working for him-only humans." There was an uncomfortable silence in the car. "No!" said Sydney. "I am not doing that!
Richelle MeadThank you for calling customer service. If you're calm and rational, press 1. If you're a whiner, press 2. If you're a hot head, press 3
Randy GlasbergenThe conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and get a kick out of doing it.
Alvan MacauleyConsumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Renzo RossoWe did start with a simple manifesto, as we called it, which was a description of what we were about, and it was the Un-carrier. It was about finding and solving customer pain points in an attempt to fix a stupid, broken, arrogant industry. It was something we felt passionate about. It was our goal to make changes and have the industry make the same ones.
John J. LegereThe customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.
Ralph Waldo EmersonA social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Simon MainwaringRemember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniCustomer service is just a day-in, day-out ongoing, never-ending, unremitting, persevering, compassionate, type of activity.
Leon GormanAuctomatic was a compressed start-up experience, going from start to launch to acquisition in under a year. We spent a long time building the product before getting our first customer, whereas with Stripe we made sure we had paying customers from the very start.
John CollisonAny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John WanamakerOnce you create a loyal customer base, it's tough for a competitor to take that away.
Joseph D MansuetoAn industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
Theodore LevittThe experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela AhrendtsOnce, in my father's bookshop, I heard a regular customer say that few things leave a deeper mark on a reader than the first book that finds its way into his heart. Those first images, the echo of words we think we have left behind, accompany us throughout our lives and sculpt a palace in our memory to which, sooner or laterโno matter how many books we read, how many worlds we discover, or how much we learn or forgetโwe will return.
Carlos Ruiz ZafonThe first time formal customer research is done, executives frequently are surprised by the sizeable percentage of customers who defect for service-related reasons.
Leonard L. BerrySo if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.
Sam AltmanI didn't go to college, but if I did, I would've taken all my tests at a restaurant, 'cause 'The customer is always right'.
Mitch HedbergIt is to the real advantage of every producer, every manufacturer and every merchant to cooperate in the improvement of working conditions, because the best customer of American industry is the well-paid worker.
Franklin D. RooseveltThis customer service person doesn't understand that this bill was paid and I am not going to pay it again.
Jon JonesI think the most important thing that a company can do, not just in the customer space but the employee space, is to be completely open and completely honest. Don't pretend that you're doing something that you can not do. There's an old saying in Silicon Valley, "It's not a bug. It's a feature."
Paul SaffoMy advice to anyone who wants to join in on farming is diversify. Nature is diversified, and I know you'll always have a core thing that you'll really like, but hang stuff around the edges of it. It will make your place more interesting for people to come to, and it's a lot easier to sell something else to an existing customer.
Joel SalatinWe see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Jeff BezosClear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
Jakob NielsenThe two critical questions to ask are: "Who is my customer?" and "What value am I adding?" Unfortunately, many workers cannot answer these questions. They tend to blindly do things, and develop bad habits of doing things over and over for no good reasons.
Bill CapodagliI am not pushy. You want it, you buy it. Most people hit the customer over the head. But if you're too self-important, it's kind of repellent.
Judith LeiberYou cant drag people from understanding to action. A customer isnt actually at the last mile if youre the one dragging her to the finish line.
Thomas P.M. Barnett