Quotes About Marketing

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Creating great content that educates and informs is always the best marketing strategy.

It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

The two-war strategy is just a marketing device to justify a high [military] budget.

Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

From a marketing point of view, you don't introduce new products in August.

Affiliate marketing has made businesses millions and ordinary people millionaires.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

Marketing is becoming a battle based on information than on sales power.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

Marketing management is now tribal leadership.

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie.

Actually, I majored in marketing and I have a bachelor of science.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The thought of the word church and the word marketing in the same sentence makes me sick.

I like to look nice, but I'm not marketing being beautiful.

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball.