Quotes About Marketing

Content marketing is the only marketing left

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

Permission marketing is marketing without interruptions.

An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

The two-war strategy is just a marketing device to justify a high [military] budget.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

The word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper – complete coincidence – does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.

When I first started out in my career, I'd been a lit major in college so I didn't have a lot of choices. The traditional options were management consultant or investment banking, and I hadn't even taken an economics class so those were pretty much out. I didn't want to go into academia. For me, research and instinct were my unique tools that seemed to work best on a marketing and merchandizing path. It's kind of right-brain and left-brain.

Gay is a subculture, a slur, a set of gestures, a slang, a look, a posture, a parade, a rainbow flag, a film genre, a taste in music, a hairstyle, a marketing demographic, a bumper sticker, a political agenda and philosophical viewpoint. Gay is a pre-packaged, superficial persona-a lifestyle. It's a sexual identity that has almost nothing to do with sexuality.

There's been too much attention on marketing. Can't we just talk about the paintings?

Marketing just got hard.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.

If I was down to the last dollar of my marketing budget I'd spend it on PR!

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie.

Marketing is for companies who have sucky products.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

If I lost everything and had to start again, I would find myself a great network marketing company and get to work!

No great marketing decisions have ever been made on qualitative data

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself.

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

I think with chess as with everything, marketing is the main issue.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Greed, envy, sloth, pride and gluttony: these are not vices anymore. No, these are marketing tools. Lust is our way of life. Envy is just a nudge towards another sale. Even in our relationships we consume each other, each of us looking for what we can get out of the other. Our appetites are often satisfied at the expense of those around us. In a dog-eat-dog world we lose part of our humanity.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.

As a writer who happens to be a woman, I am constantly devalued - even by other writers who happen to be women - simply because of a marketing decision. Am I truly less talented, less audacious, less erudite, less brave than my more quote-unquote literary colleagues?