Quotes About Marketing

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.

When you have no money for marketing, everything you do is marketing.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

I never think about the audience. If someone gives me a marketing report, I throw it away.

Marketing is the devil.

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

Marketing should focus on market creation, not market sharing

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

Gay is a subculture, a slur, a set of gestures, a slang, a look, a posture, a parade, a rainbow flag, a film genre, a taste in music, a hairstyle, a marketing demographic, a bumper sticker, a political agenda and philosophical viewpoint. Gay is a pre-packaged, superficial persona-a lifestyle. It's a sexual identity that has almost nothing to do with sexuality.

I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

Perhaps the most important marketing step any business can take is to discover a way to be different.

The studios have been taken over by marketing people and accountants.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

In school I studied international business and marketing, so I've always been attracted to business.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Marketing only really works with word of mouth.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

Marketing is what you do when your product is no good.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.

The most powerful concept in marketing is owning a word in the prospects mind.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Great marketing only makes a bad product fail faster.

I had a marketing idea that everybody hated, decency is sexy.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

Overcome the stigma of self-marketing.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball.

The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

I am often asked if Network Marketing is a Pyramid Scheme. My reply is that corporations really are pyramid schemes. A corporation has only one person at the top, generally the CEO, and everyone else below.

If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution and marketing.