Quotes About Advertising

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

We live in a world ruled by fictions of every kind - mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel.

Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.

The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Fashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.

Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.

Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.

Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Early on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Many a small thing has been made large by the right kind of advertising.

Powerful advertising is anticipated, personal, and relevant.

'Reach for a (cigarette) instead of a sweet' - ...advertising slogan..(of) Albert Lasker, (with) Mary Lasker, health philanthropist, and originator of the Lasker Awards, an American version of the Nobel Prize. ...and Memorial Sloan Kettering trustees.

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

In advertising, not to be different is virtually suicidal.

At the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.

IN THE WORLD OF advertising, every copywriter knows the power of two magic words: "Free!" and "New!" We see them in the supermarket, in the newspaper, on billboards. And consumers respond. In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Advertising ministers to the spiritual side of trade.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

And then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.

Arrogance needs advertising, confidence speaks for itself.

I have turned down so many major advertising bids because I think either the time isn't right or I'm not.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.

As a profession advertising is young; as a force it is as old as the world.

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

Desire is a word I'm tired of. I've been living with that word for years. Yes, of course, we're all desiring machines. I have sometimes wondered what people would want, if there were no advertising. And death, what other subject is there? It's the subject. It's our subject. It's the great human dilemma, that we die and know we will.

People generally like happy endings, which is something I learned from my years in advertising. I like happy endings myself, but only if they're honest. I'm just as happy with a terrible, hopeless ending.

Advertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just... ugh, you know?

There's no such thing as a war against terrorism. It's idiotic. These are slogans. These are lies. It's advertising, which is the only art form we ever invented and developed.

The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.