Quotes About Advertising

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

We live in a world ruled by fictions of every kind - mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

I know that half of my advertising dollars are wasted ... I just don't know which half.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

I want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.

When you get $1 billion of free advertising, it's hard not to have anybody buy the product.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

Advertising works most effectively when it's in line with what people are already trying to do.

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

In the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year. With increasing sophistication and urgency, campaigns are using the Web as a bulletin board, advertising medium and organizing tool.

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

I honestly believe that advertising is the most fun you can have with your clothes on.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Thus far, both political parties have been remarkably clever and effective in concealing this new reality. In fact, the two parties have formed an innovative kind of cartel—an arrangement I have termed America’s political duopoly. Both parties lie about the fact that they have each sold out to the financial sector and the wealthy. So far both have largely gotten away with the lie, helped in part by the enormous amount of money now spent on deceptive, manipulative political advertising.

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.

Advertising is about norms and values, aspirations and prejudices. It is about culture.

[Donald Trump ] would make history in so many ways because he is a candidate who eschewed the traditional arts of political campaigns, including field organization, traditional advertising, debate preparation and policy knowledge.

Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

Advertising is what you do when you can't go see somebody. That's all it is.

People generally like happy endings, which is something I learned from my years in advertising. I like happy endings myself, but only if they're honest. I'm just as happy with a terrible, hopeless ending.

[Hillary Clinton] spent hundreds of millions of dollars on an advertising - you know, they get Madison Avenue into a room.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

Driving up the value of the advertising is a big commitment for Microsoft.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

News represents another form of advertising, not liberal propaganda.

Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.