Popular quotes about Marketing! Wisdom and inspiration are here! | page 14
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Carey LowellMy grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.
Farrah GrayAny change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
Nicolas RoegI like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.
Reggie WattsNike is a marketing-oriented company, and the product is our most important marketing tool.
Phil KnightMarketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerWhen you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
Simon PeggWe feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.
Damon ThomasBy and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.
Abe AjayIt is part of the business of marketing to muddy the distinction between altruism and cynicism.
Don WatsonThe word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper โ complete coincidence โ does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.
Lucy WorsleyNetwork marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.
Brian TracyI think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
Joe BastianichService Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony HsiehIt has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.
Mary McCarthyAll true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
Sonu NigamIf I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.
Terry BozzioTax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.
Pete SessionsWith the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
David HalberstamWhen I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Ava DuVernayFirst of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichรฉd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.
Gary VaynerchukThere are three objectives for content marketing: reach engagement conversion. Define key metrics for each.
Michael BrennerHome base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.
Emeril LagasseThe problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.
Michael GerberWhat they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.
Jello BiafraEveryone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.
Daphne GuinnessFor a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon MainwaringOver the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself.
Marcia AngellI hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish
Jamie OliverWhat was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
Jim GaffiganMarketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth ComstockHillary does nothing without careful calculation. She knows that politicians - provided they have real power - who bash entire industries tend to raise huge dollars from individuals in those industries. Certain types of politicians are drawn to this marketing technique because they think the 'bashing' also can be held up as proof that they are not being corrupted. This scheme is called 'putting the squeeze on.' Does that phrase remind you of anything?
Donald LuskinMany companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve JobsMost - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.
Jim SterankoPeople just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.
C.C. Chapman