Quotes About Marketing

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as "Your Plastic Pal Who's Fun to Be With. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

No, my publisher has always done the marketing.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

I blame al-Jazeera - they are marketing for the Americans!

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

Marketing is no longer about the stuff that you male, but about the stories you tell.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

Marketing just got hard.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

If you want to be in network marketing, you have to be extremely literate online.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

By all indications, American business leaders are more adept at creating business strategies than they are skilled at human capital management. American entrepreneurs are world-beaters when it comes to creating new businesses, and corporate managers are adept at using the latest marketing, financial, and technological practices.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.

When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism.

Publishing a book is a great thing, and I'm grateful, but it's also a horrible, exposing thing. Once you've published a book, you never write quite as freely again. You're aware, from that point onward, of the kinds of things critics might say about it. You're aware of the kinds of things your publishers might like and dislike about it. You're half-aware of marketing strategies - of all the stuff around the book. Whereas with your very first piece of fiction, if you're lucky, those things barely occur to you at all.