Quotes About Marketing

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Content marketing is the only marketing left

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Always try to turn a marketing disaster into a marketing opportunity.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Well I think the problem is, is that...what people don't realize is they're gonna get away from the people that they're marketing with now. They're tryna change everything about the format of the NBA, the imaging and everything. This is more about control you know what I'm saying? This has nothing to do with clothing. This is a control issue.

The future of content marketing is in your hands.

I am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.

Nobody really truly supporting independent filmmakers anymore. It's just dire. There's a lot of bad filmmaking, and there's a lot of people worshipping some terrible filmmakers. It's a waste of all of our time, if you don't feel anything. We are an age of YouTube kids. We don't care so much anymore. It's all about marketing.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

There's people trying to tell me what to do, but I'm not like some marketing scam.

All you need is the best product in the world, the most efficient production in the world and global marketing.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

The most powerful concept in marketing is owning a word in the prospects mind.

The goal of social media is to turn customers into a volunteer marketing army

The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.

If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

But shouldn't we also quit marketing murder as a game?

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

I've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.