Quotes About Marketing

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.

Permission marketing is marketing without interruptions.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

The future of marketing is leadership

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

Social Media brands faster than any other existing Marketing plan and for much cheaper!

Make your marketing so useful people would pay you for it.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Marketing is a race without a finishing line

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

If I was down to the last dollar of my marketing budget I'd spend it on PR!

That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie.

Social media is not owned by marketing.

There's people trying to tell me what to do, but I'm not like some marketing scam.

I'm working on a mixtape called I Made Hip-Hop Smile. It's going to be a free online mixtape. I think it's going to get some crazy buzz. We have a few marketing campaigns, that I think are going to make it pull through.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

Overcome the stigma of self-marketing.

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.

Don't blame the marketing department. The buck stops with the chief executive.