Quotes About Marketing

Content marketing is the only marketing left

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.

Marketing is the devil.

The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.

Creating great content that educates and informs is always the best marketing strategy.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.

The word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper – complete coincidence – does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Well I think the problem is, is that...what people don't realize is they're gonna get away from the people that they're marketing with now. They're tryna change everything about the format of the NBA, the imaging and everything. This is more about control you know what I'm saying? This has nothing to do with clothing. This is a control issue.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

I am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

In social media marketing, average is no longer adequate.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

You accuse me of black marketing, but which of you has not slept with me?

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Marketing management is now tribal leadership.

I am not as intelligent as Aamir Khan . I am barely managing to be in front of the camera. There are many people who know marketing well and surely Aamir knows much more than I do.

Book marketing should be a planned process, an art if you will.

With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.

I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish

If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

But shouldn't we also quit marketing murder as a game?

There is a 114% increase in happiness when receiving rewards via mobile marketing.

Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.

Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.

Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.

Social marketing is now a 24-7 job.

The movie is someone else's art. But it's great marketing for books.

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

Advertising is just a symptom, a tactic. Marketing is about far more than that.