Quotes About Marketing

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Content marketing is the only marketing left

Always try to turn a marketing disaster into a marketing opportunity.

Content Marketing is all the Marketing that's left.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

The two-war strategy is just a marketing device to justify a high [military] budget.

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

Micro-Content + Community Management = Effective Social Media Marketing

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

Well I think the problem is, is that...what people don't realize is they're gonna get away from the people that they're marketing with now. They're tryna change everything about the format of the NBA, the imaging and everything. This is more about control you know what I'm saying? This has nothing to do with clothing. This is a control issue.

We gained his operational capabilities and he gained our marketing skills.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Network marketing is the fastest growing business model in the world today.

Marketing is becoming a battle based on information than on sales power.

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

Marketing is what you do when your product is no good.

I am not as intelligent as Aamir Khan . I am barely managing to be in front of the camera. There are many people who know marketing well and surely Aamir knows much more than I do.

If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.

Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.

I'm not a marketing person. I don't ask myself questions. I go by instinct.

Those who stop marketing to save money are like those who stop a clock to save time.