Popular quotes about Marketing! Wisdom and inspiration are here! | page 43
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
Lester WundermanI worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.
Wynton MarsalisI'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
Colin PowellCompanies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
Johannes GrenzfurthnerIf you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian TracyIntegrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip KotlerIf you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
Pascal CouchepinThe distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Saul BermanI wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
John SculleyA business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
Peter DruckerIn business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.
Evgeny MorozovPerhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Seth GodinMarketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth GodinNetwork marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.
Jim RohnTraveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
will.i.amI think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
Joe BastianichMarketing is all about providing information that will heighten someone's anticipated and real pleasure.
Dan ArielyIf you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true.
Robert KiyosakiA lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.
Chuck DAds which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. Youโll get great ideas to use in your marketing.
Ted NicholasI notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David OgilvyThe balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
Jeff BezosThat pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.
Alan MooreThere is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
A. Alfred TaubmanI'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.
Olivia WilliamsI don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run.
Joe RoganMarketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth ComstockI love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
David NevinsIf you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.
Robert KiyosakiI don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.
Steven MorrisseyNetwork marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.
Robert KiyosakiIf you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.
Niki LaudaI've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.
Michael DouglasI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin SanghiI'm always concerned about marketing or commercial philosophies. I can't feel good about having my name on a bottle of perfume that comes from a factory making perfume with all the same ingredients as every other perfume. I can't feel good about a factory overseas polluting the air for something with my name on it. I'm okay with music - because it's digital or a CD. My music is my emotion in a bottle. But how is a perfume supposed to reflect me? How is a sweatshirt supposed to represent me?
Nelly Furtado