Quotes About Marketing

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

My dad is a marketing mastermind.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

It is part of the business of marketing to muddy the distinction between altruism and cynicism.

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

If I focused hard on getting a literary agent, and doing things like that, instead of designing my blog's header, I would have more money, I think. I think I don't view myself as an author. I view myself as a person. I view [anything] as part of being a person, so I feel okay with "marketing" or other things like that.

The future of content marketing is in your hands.

Marketing just got hard.

Marketing is a contest for people's attention.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

You accuse me of black marketing, but which of you has not slept with me?

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

Marketing is what you do when your product is no good.

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie.

While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

Social media is not owned by marketing.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!

Marketing has long known how to exploit fads and how to develop trends.

The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.

Without a vision there is no possibility of creating something larger than what al-ready exists. An entrepreneur has to be able to bring something to the table through his or her vision that is not being provided by others - a special way of meeting needs, caring for others, treating patients, or marketing. An entrepreneur must have enormous faith. Risk-taking is critical to the development of an enterprise. You will not take risks unless you have the faith to do so.

If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.

I had a marketing idea that everybody hated, decency is sexy.

Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse."

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

The music that I make is pretty sincere; it's from my heart and I love it, and what just happened is more people have started to connect with my heart, and I haven't followed some kind of marketing scheme.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.