Quotes About Marketing

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Always try to turn a marketing disaster into a marketing opportunity.

Content Marketing is all the Marketing that's left.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message!

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.

From a marketing point of view, you don't introduce new products in August.

Micro-Content + Community Management = Effective Social Media Marketing

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.

Giving back or giving forward is the one true law of marketing.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

Social media puts the "public" into PR and the "market" into marketing.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

Marketing is a race without a finishing line

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

Marketing is what you do when your product is no good.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Sales is the parent of marketing.

Donald Trump, as a businessman, he's not much of a builder and he's not much of dealmaker and he certainly isn't very good at making expenses line up with income. But he is a marketing genius. He must have seen an empty market niche that no one but him filled.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information.

Actually, I majored in marketing and I have a bachelor of science.

Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

Their marketing strategy had to be changed to the young people. That's who buys the beer.

I'd rather spend money on things that improve the customer experience than on marketing.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball.

Social marketing is now a 24-7 job.

I'm always concerned about marketing or commercial philosophies. I can't feel good about having my name on a bottle of perfume that comes from a factory making perfume with all the same ingredients as every other perfume. I can't feel good about a factory overseas polluting the air for something with my name on it. I'm okay with music - because it's digital or a CD. My music is my emotion in a bottle. But how is a perfume supposed to reflect me? How is a sweatshirt supposed to represent me?

Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.