Quotes About Marketing

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as "Your Plastic Pal Who's Fun to Be With. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message!

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.

For me marketing is about how to present a project.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

Gay is a subculture, a slur, a set of gestures, a slang, a look, a posture, a parade, a rainbow flag, a film genre, a taste in music, a hairstyle, a marketing demographic, a bumper sticker, a political agenda and philosophical viewpoint. Gay is a pre-packaged, superficial persona-a lifestyle. It's a sexual identity that has almost nothing to do with sexuality.

Money spent in complying with a regulation cannot be spent again on marketing or product research.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

Make your marketing so useful people would pay you for it.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

Marketing is becoming a battle based on information than on sales power.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

Social media is not owned by marketing.

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

Great marketing only makes a bad product fail faster.

I think with chess as with everything, marketing is the main issue.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

B2B does not mean boring marketing.

If you want to be in network marketing, you have to be extremely literate online.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.

Promotion and perception are synonymous twins of art marketing.