Popular quotes about Customer! Wisdom and inspiration are here! | page 78
The customer demands simplicity, that organizations organize around them. Easy to use is a customer tsunami ripping across the world. Ease of use and simplicity must now be at the heart of organizational strategy.
Gerry McGovernForemost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.
W. Edwards DemingThe Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
Howard SchultzTrue marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
Peter DruckerTo quote a recent customer email, โI really appreciate your thoughtful and professional response. I donโt get that a lot from customer service. Usually, itโs scripted nonsense that makes it seem like Iโve done something wrong. Youโve single-handedly improved my perception tenfold. Someone there ought to give you a pay raise."
Matt MickiewiczA friend who used to be my customer told me one day: "I promise I am going to help you to be relocated." He's a realtor and after he bought two buildings in the business district in Boston, he said: "Are you ready for your next place?" I could not believe it.
Julie KingIt's through neglecting all other values to bring the customer the lowest price that Wal-Mart ended up with such a horrible sex discrimination problem, but that model produces lots and lots of other problems as well, which I think are possibly going to be more difficult to fix.
Liza FeatherstoneConsumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
Renzo RossoWhen you buy bananas all you want is the fruit not the skin, but you have to pay for the skin also. It is a waste. And you the customer should not have to pay for the waste.
Shigeo ShingoNo amount of advertising can repair the damage done by failing to properly address a customer's concern.
Albert Houtum-SchindlerOne springs to mind: one of our very first gigs in a small East Texas town was not well promoted. At least, that was our conclusion. After the band loaded in and the curtain opened, we realized there was exactly one paying customer in the audience. We kind of made the best of it playing through the first set, took a break and bought him a Coke and then went on to perform for the remainder of the night. It wasn't exactly a catastrophe but it certainly stands as legendary.
Billy GibbonsThe easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas RushkoffKeep the customer actively involved throughout your presentation, and watch your results improve.
Harvey MackayCustomer service is just a day-in, day-out ongoing, never-ending, unremitting, persevering, compassionate, type of activity.
Leon GormanOnly a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.
Bill GatesEveryone talks about building a relationship with your customer. I think you build one with your employees first.
Angela AhrendtsIf anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway.
Jan CarlzonOur business is about technology, yes. But it's also about operations and customer relationships.
Michael DellProstitution thrives in the United States. We focus in this country on punishing the girls. For every brothel owner or pimp or male customer, there are 50 girls who are arrested for being prostitutes. Other countries have tried the other way around, and it works beautifully...they bring the charges against the brothel owners and the pimps and the male customers, and they do not prosecute the girls, who quite often are brought into that trade involuntarily. It works quite well, by the way.
Jimmy CarterI think being able to sit in the shoes of a woman and being able to manage products that are mostly sold to women, alongside a lot of female employees, is really helpful because you hold that empathy to the situation. You can understand where the customer is coming from.
Maureen ChiquetOf course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Scott D. AnthonyIt's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.
Gary VaynerchukYou can get an awful lot of effects into the customer's mind for a great deal less time and money in radio than you can in television.
Harry ShearerYou cant drag people from understanding to action. A customer isnt actually at the last mile if youre the one dragging her to the finish line.
Thomas P.M. BarnettIt is in the ordinary events of every day that we develop the proactive capacity to handle the extraordinary pressures of life. It's how we make and keep commitments, how we handle a traffic jam, how we respond to an irate customer or a disobedient child. It's how we view our problems and where we focus our energies. It's the language we use.
Stephen CoveyIt turns out that is exactly what product strategy is all aboutโfiguring out the right product is the innovatorโs job, not the customerโs job.
Ben HorowitzIt is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.
Mark CubanAuthentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Philip KotlerIf you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
Jonathan IveAll we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.
Taiichi OhnoIntrapreneurs consider them-selves on a mission to help society, to give it what it needs and wants, to truly serve others and improve themselves. Like all producers, they believe in a deep accountability, refuse to assign blame, don't believe in failure, and give their heart and sould to truly serve the customer and benefit society.
Oliver DeMilleForget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. StembergA lot of the philosophies of the businesses are just 'we're interested in getting customers now and if we're losing money with each customer now that's okay because we have this huge hoard of venture capital that we can subsidise the operation with and once we have the required number of tens of millions of customers and we drive our competitors out of business, then we can start to raise prices and become a proper business.'
Kevin KinsellaThe business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron LevieThe goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
Eric Ries