The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Richard BransonThe key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonI think that you're going to get so much more out of life if you just say yes at every opportunity.
Richard BransonIndia is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.
Richard BransonYour brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Richard BransonDream big and you will be presented with the opportunity to lead the world on an incredible adventure.
Richard BransonPerhaps my early problems with dyslexia made me more intuitive: when someone sends me a written proposal, rather than dwelling on detailed facts and figures I find that my imagination grasps and expands on what I read.
Richard BransonOne night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risquรฉ, so, thinking it would be an attention-grabber, we went with it.
Richard BransonEducation doesn't just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.
Richard BransonGrowth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.
Richard BransonBreaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, innovative and fresh approaches are the very reason many start-ups are able to compete and sometimes outpace the established market leaders.
Richard BransonIt is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Richard BransonA generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonAge isn't as important so long as you are surrounded by people you love, doing things you passionately believe in.
Richard BransonAlways think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonWell, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested.
Richard BransonWhether you are launching a start-up or leading an established company, you should start establishing your social media presence if you havenโt already.
Richard BransonBe swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.
Richard BransonOn conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
Richard BransonHowever tight things are, you still need to have the big picture at the forefront of your mind.
Richard BransonThe truth is this: the Earth cannot provide enough food and fresh water for 10 billion people, never mind homes, never mind roads, hospitals and schools.
Richard BransonIt always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.
Richard BransonWhen people are placed in positions slightly above what they expect, they are apt to excel.
Richard BransonPeople who work for me are working for what I believe in. The leaders who run our companies do so on the basis of those who came first and who said, "A company is its people." I hope my companies are run on the basis of praising their workers and looking for the best in them, not criticizing them. In the same way that you water a plant and it sprouts leaves, people flourish when you praise them.
Richard BransonI love the freedom of movement that my phone gives me. That has definitely transformed my life.
Richard BransonHaving colleagues nearby, whether at the beach or in a crypt, means the ideas are always flowing
Richard BransonExploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word.
Richard BransonIt's better to say nothing than spend 1,000 words or an hour speech saying nothing. Get to the point.
Richard BransonOne of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
Richard BransonWe'd love to be involved with the creation of something very special, something quite large and something quite exciting.
Richard BransonLondon is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people to get out there and see as much as possible.
Richard BransonIf you want swashbuckling action in your life, become an entrepreneur and give it a go.
Richard BransonIt is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.
Richard BransonIf you run a business, put on top your employees, then your consumers, and then your shareholders.
Richard BransonI was interested in creating things that I could be proud of and so, you know, I was interested in being an editor of a magazine, things that I could be proud of, and so, you know, I was interested in being an editor of a magazine, but in order to be an editor of a magazine I had to become a publisher as well. I had to pay the bills. I had to worry about the printing and the paper manufacturing and the distribution of that magazine.
Richard Branson