Quotes About Marketing

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Marketing is too important to be left to the marketing department.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

...in seduction, as in all forms of marketing, form superseds content.

I blame al-Jazeera - they are marketing for the Americans!

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Marketing is no longer about the stuff that you male, but about the stories you tell.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Good marketing speaks to human beings - the way human beings understand and take in information.

When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

Perhaps the most important marketing step any business can take is to discover a way to be different.

The studios have been taken over by marketing people and accountants.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

You accuse me of black marketing, but which of you has not slept with me?

Just because a man is dressed in a clean white robe does not mean his heart and hands are clean. Any man who neglects his conscience is a dangerous animal. Never judge a man by his image. Images can be bought or produced by any Hollywood producer, marketing team or fleet of stylists. Even kids know how to wear amazing costumes for Halloween. Always judge a man by the coloring of his heart and only his heart. Truth can be found in his record of actions, not intentions.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.

Marketing is what you do when your product is no good.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.

I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

The future of marketing is not about technology

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

I'd rather spend money on things that improve the customer experience than on marketing.

B2B does not mean boring marketing.