Guy Kawasaki Quotes

Disorganizatio n is the enemy of good writing.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.

I've always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?

Facebook is for people, Twitter is for perspective, Google+ is for passion, LinkedIn is for pimping

Writing is one way to achieve enchantment.

You need to earn the right to promote.

Organizations are successful because of good implementation,not good business plans.

I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.

Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.

If you must use more than ten slides to explain your business, you probably don't have a business.

Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

If you just enchanted one person per day, you would make a big dent in the universe.

And this is the beginning of the end.

Every person has the ability to improve the life of someone else.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

The goal is to provide inspiring information that moves people to action.

At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.

Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.

If achieving success were easy, more people would do it.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.

You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.

Hockey is the only thing that I'm not good at that I love.

You have to start with the basic premise that you need to know what your competition is doing.

I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook.

If you have to put someone on a pedestal, put teachers. They are society's heroes.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

If you make meaning, you'll make money.

Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

Don't ask people to do something you wouldn't.

There are two types of people on social media: people who want more followers, and liars.

The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.

It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.

If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.

Better to fail at doing the right thing than to succeed at doing the wrong thing.

You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.

Provide good content and you’ll earn the right to promote your product.

You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it.

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

What I lack in talent, I compensate with my willingness to grind it out.

Everyone is passionate about something. It's your job to find out what it is.

Remember that nobodies are the new somebodies.