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The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
Howard SchultzThe most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
Jeff BezosOften, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
Barbara BundWhat the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
Peter DruckerYour business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
Ken BlanchardWe are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.
Horst SchulzeWhat people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
Peter DruckerThe customer is always right! John Wanamaker must be turning in his grave. If you're a customer today, you're an intruder.
Cleveland AmoryEven in the face of massive competition, don't think about the competition. Just think about the customer.
Mike McCueLure him out. Send in a 'customer' with a message from me needing to meet him. I'm not the kind of person he can ignore-well, that he used to not-never mind. Once he's out, we can get him to a place we choose." I nodded. "I can do that." "No," said Dimitri. "You can't." "Why not?" I asked, wondering if he thought it was too dangerous for me. "Because they'll know you're a dhampir the instant they see you. They'll probably smell it first. No Strigoi would have a dhampir working for him-only humans." There was an uncomfortable silence in the car. "No!" said Sydney. "I am not doing that!
Richelle MeadThe customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
Tamara MellonBecause Microsoft seems to sometimes not trust customer choice, they salt XP with all these little gizmos and trap doors to get people to try Microsoft stuff. But the reality is that we're downloading more players than we ever have on a worldwide basis.
Robert GlaserThe more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your favor.
Jeffrey GitomerBusinesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian SolisNo amount of advertising can repair the damage done by failing to properly address a customer's concern.
Albert Houtum-SchindlerThe service in L.A. is the best. You don't get sarcastic, surly, fed-up waiters and waitresses like you do in England. They're good at their job and they're there for the customer. The only depressing thing is a lot of them have written more screenplays than me.
Ricky GervaisEntrepreneursh ip is not about getting one over on the customer. Itโs not about working on your own. Itโs not about looking out for number one. Itโs not necessarily about making a lot of money. It is absolutely not about letting work take over your life. On the contrary, itโs about turning what excites you in life into capital, so that you can do more of it and move forward with it.
Richard BransonYou're a pretty cool customer, huh?" says Agent Hunt. "I hide my inner pain under my stoic visage." Agent Hunt looks like he would like to put his fist through my stoic visage.
Holly BlackAn industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
Theodore LevittAll business success rests on something labeled a sale, which at least momentarily weds company and customer.
Tom PetersThe experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela AhrendtsCorporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
Marc OstrofskyT-Mobile is a young, consumer-driven business, and the average age of my customer outside of Bellevue is 27 or 28. They like outspoken, frank discussion. There was an event where it started to come together, I thought the audience would only care about the MLB guys, but they wanted to know what was on my mind. And I literally snapped about the state of the wireless industry. Over the next 24 hours, there was a lot of stuff that was coming out of my mouth that was meant to stay in Vegas, but it hit a chord. It was an action statement for me that I was going to fix this industry.
John J. LegereIf anything goes wrong, the customer doesn't care whose fault it is. He's the one who's going to suffer anyway.
Jan CarlzonWe strive to hire and retain only those who embrace our MBMยฎ Guiding Principles, which encompass integrity, compliance, value creation, Principled Entrepreneurship, customer focus, knowledge, change, humility, respect and fulfillment.
Charles KochDon't reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what's right. There's nothing magical about this. That's been my guiding principle. To make it work, you have to live it every day. Make it your mindset.
Robert SpectorAs Starbucks' CEO Howard Shultz explains, the high-quality customer service that makes it possible for his company to charge a premium for its coffee results from the investments it makes in employee welfare and training.
James O'TooleThere is no other art medium like tattooing in the world. When the customer comes in with a basic idea, it is up to me to design and translate that idea onto skin. I really appreciate when customers have enough trust in what I can do.
William WebbThe purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Theodore LevittIt's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
Gary VaynerchukMarketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
Peter DruckerBetter service for the customer is for the good of the public, and this is the true purpose of enterprise.
Konosuke MatsushitaI'm usually the sparkle in a closet full of conservative clothes. Either that or my customer has a closet full of my clothes and a few conservative suits from Calvin Klein. I think you've got to give a girl what's missing from her closet. If something jazzy, tacky or sexy is what's missing, I provide it.
Betsey JohnsonIf you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.
Jim RohnAny time a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression.
Jan CarlzonMost ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. WilliamsThe nature of any human being, certainly anyone on Wall Street, is 'the better deal you give the customer, the worse deal it is for you'.
Bernard Madoff