The passion to change the world for the better is a more powerful force than defense to keep it the same.
Simon SinekWhen I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon SinekI go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal.
Simon SinekValue is a perception not a calculation. Value is something people feel, not something we tell them they get
Simon SinekWhen we have a clear sense of our destination, we can be flexible in the route we take to reach it.
Simon SinekThe true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.
Simon SinekThe single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'
Simon SinekInspire people to do the things that inspire them and, together, we can change our world.
Simon SinekThe value of experimentation is not the trying. It's the trying again after the experiment fails.
Simon SinekNo matter when or where, always bring your 'A' game, because you never know when it will open doors for you.
Simon SinekI'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.
Simon SinekWork requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
Simon SinekThe true value of networking doesn't come from how many people we can meet but rather how many people we can introduce to others.
Simon SinekSelf confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.
Simon SinekMulti-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share.
Simon SinekAcademic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
Simon SinekWhen we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekI have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.
Simon SinekTo succeed takes more than the desire to win. It also takes the acceptance that we could fail.
Simon SinekDirections are instructions given to explain how. Direction is a vision offered to explain why.
Simon SinekFocus on where you're going and you'll know what steps to take. Focus on the steps you're taking and you won't know where you're going.
Simon SinekWe should never let reality interfere with our dreams. Reality can't see what we can see.
Simon SinekValue is not determined by those who set the price. Value is determined by those who choose to pay it.
Simon SinekThe value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.
Simon SinekThere are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
Simon SinekCommunication is not about speaking what we think. Communication is about ensuring others hear what we mean.
Simon SinekThe reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things. How can I help somebody I care about find the job they love? How can I help somebody I care about find happiness in their work? And when we commit to service it actually biologically and anthropologically is more likely to lead to our own success and our own happiness.
Simon SinekI don't consider myself an expert in the why. I don't consider myself an expert in leadership. I consider myself a student of leadership and I consider myself a student of the why. I'm constantly learning and I'm constantly looking for opportunities where it it will fail.
Simon SinekA good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
Simon SinekThe value of networking is not measured by the number of people we meet but by the number of people we introduce to others.
Simon SinekA good leader takes care of those in their charge. A bad leader takes charge of those in their care.
Simon Sinek