I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.
Simon SinekSpending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon SinekNo matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud.
Simon SinekIf you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.
Simon SinekWal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.
Simon SinekIn this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.
Simon SinekWHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Simon SinekTrust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.
Simon SinekThe ability for a group of people to do remarkable things hinges on how well those people can pull together as a team.
Simon SinekThe strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
Simon SinekI have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it.
Simon SinekWe are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
Simon SinekFor values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon SinekOur vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.
Simon SinekThe irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Simon SinekI need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.
Simon SinekMore information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.
Simon SinekAll the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
Simon SinekThere are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.
Simon SinekWhat is a company that believes in good, clean family entertainment doing making R-rated pictures.
Simon SinekI'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
Simon SinekA leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Simon SinekMergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?
Simon SinekGreat leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
Simon SinekInstead of showing up to let everyone know how great we are, show up to find out how great everyone else is.
Simon SinekSafe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere.
Simon SinekOnly you can take responsibility for your happiness..but you can't do it alone. It's the great paradox of being human.
Simon SinekThough there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
Simon SinekIt is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.
Simon SinekSome good leaders are rough around the edges and some leaders are difficult. Some have difficult personalities and some are really nice to be around, but those are not the qualifications. The qualifications are their desire to see us achieve more, their desire to push us to be the best we can be. Not for their selfish gain, but because they believe that we have something to offer.
Simon SinekEntrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
Simon SinekNew ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them
Simon SinekA team is not a group of people that work together. A team is a group of people that trust each other.
Simon SinekMore often than not when we do not like our work, it's not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually.
Simon SinekEvery single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon SinekLeaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.
Simon Sinek