Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
Seth GodinWe need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
Seth GodinThe purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Seth GodinPersistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
Seth GodinWhen you are trusted because you care, it's quite likely the revenue will take care of itself
Seth GodinSuccess comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
Seth GodinCourage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
Seth GodinI don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them.
Seth GodinIsn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
Seth GodinFaced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer
Seth GodinI intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
Seth GodinThe universal truth is beyond question-the only people who excel are those who have decided to do so.
Seth GodinOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
Seth GodinThe best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth GodinYou have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
Seth GodinWe don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
Seth GodinSome people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth GodinThe desire that we have to do something thatโs never been done before means that the people who are around you generally will not encourage you to do itโฆif they were encouraging you to do it, then other people would be doing it already and it wouldnโt be unique.
Seth GodinGetting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
Seth GodinIt turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
Seth GodinFlexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
Seth GodinOne reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.
Seth GodinIn a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.
Seth GodinNow, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth GodinThat the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
Seth Godin