...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.
Seth GodinYou cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
Seth GodinWhile you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth GodinWhen you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
Seth GodinIf you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth GodinThat's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
Seth GodinThis notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
Seth GodinFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
Seth GodinYou market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Seth GodinGreat stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
Seth GodinArt is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
Seth GodinThere's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
Seth GodinBlack Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Seth GodinIn other words, If you don't take action, you won't get any results You are not your resume, you are your work
Seth GodinDiscomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
Seth GodinThe public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
Seth GodinAnd it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
Seth GodinIn a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
Seth GodinYou want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth GodinEvery great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Seth GodinWe live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth GodinAs creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
Seth GodinThe rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.
Seth GodinIf it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Seth GodinNo, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Seth GodinI think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Seth GodinYou don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
Seth GodinLeadership is scarce because few people are willing to go through the discomfort required to lead.
Seth GodinBelieve in what you do, because you may have to do it for a long time before it catches on.
Seth Godin