There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.
Howard SchultzThe issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
Howard SchultzDespite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.
Howard SchultzMany companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.
Howard SchultzWe can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.
Howard SchultzI was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
Howard SchultzEven though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Howard SchultzI think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.
Howard SchultzThere's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.
Howard SchultzRemember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
Howard SchultzTo be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
Howard SchultzI do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
Howard SchultzOvernight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
Howard SchultzI think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
Howard SchultzAnd with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.
Howard SchultzI am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.
Howard SchultzIn this ever-changing society, the most powerful and enduring brands are built from the heart.
Howard SchultzEveryone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard SchultzI realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.
Howard SchultzGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
Howard SchultzGrow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard SchultzIt's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
Howard SchultzWe woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard SchultzGreat companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
Howard SchultzIf you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
Howard SchultzHiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
Howard SchultzAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
Howard SchultzWhen companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard SchultzEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.
Howard SchultzI think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard SchultzWe want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
Howard SchultzIt's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.
Howard SchultzWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffeeโwe offer a community gathering place where people come together to connect and discover new things.
Howard SchultzIn the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
Howard SchultzSports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.
Howard SchultzPassionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard SchultzA great business has to have a conscience. You have to know who you are and who you are not.
Howard SchultzThe lifeblood of job creation in America is small business, but they can't get access to credit.
Howard SchultzI believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard SchultzThe growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard Schultz