Seth Godin Quotes

Everyone picks the best one when given a choice.

It's not an accident that successful people read more books.

Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.

The challenge of our time is to find a journey worthy of your heart and your soul.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

We don't need more stuff, we need more humanity.

Competence is the enemy of change!

The real power of tribes has nothing to do with the Internet and everything to do with people.

Do the emotional labor of working on things that others fear.

If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.

Copy, not from your industry, from others. You have to go where there is no competition.

Leaders who set out to give are more productive than leaders who seek to get.

Just because something is easy to measure doesn't mean it's important.

The organizations of the future are filled with smart, fast, flexible people on a mission

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

It takes three years to be an overnight success, sometimes more.

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.

The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.

As long as you want to please everyone, you won't please anyone.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Connect, create meaning, make a difference, matter, be missed.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

The application process changes the list of who applies. Your applicants reflect your methods.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Your generosity is more important than your perfection.

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.

Be genuine. Be remarkable. Be worth connecting with.

I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.