You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
Seth GodinThe joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.
Seth GodinYou know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.
Seth GodinThis might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
Seth GodinEveryone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?
Seth GodinIf you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
Seth GodinAnticipated, personal, and relevant advertising always does better than unsolicited junk.
Seth GodinWhat tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
Seth GodinYour audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
Seth GodinThe industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
Seth GodinThe only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
Seth GodinEvery voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Seth GodinExcellence isnโt about meeting the spec, itโs about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youโre good, youโll reset that expectation again
Seth GodinAnd the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.
Seth GodinThe Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
Seth GodinIf you work in an urgent-only culture, the only solution is to make the right things urgent.
Seth GodinUnderstanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth GodinPersistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
Seth GodinYour drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
Seth GodinYour peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.
Seth GodinSometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Seth GodinIt's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth GodinIf you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
Seth Godin